A brand new show concept needed branding and key art that reflected investigative journalism on the road.

With the title of the show being “How Did We Get Here?” concerning how we got to the culture we have today, I wanted to play off of it literally as if she is actually sending the audience a post card from wherever she is reporting.

- Develop a color system that seems vintage but bold
- Create a cohesive identity from logo to digital assets that could be translated easily to motion assets
- Build a brand strong enough to apply to a variety of investigative topics.
- Ensure the visual language felt bold but authentic

A fully developed brand that connects a bold, vintage postcard style with contemporary cultural topics.