This project was still in concept stage when brought to me. No name. No pre-existing audience or brand. They needed a complete brand identity that reflected the simplicity of the ingredients on the label.

This wasn’t about selling skin care. It was about going back to the roots of holistic medicine and bringing it to a modern audience.

The Greeks were known for being exceptionally advanced in healthcare so I pulled much of my inspiration from Greece.
- Color system inspired by the Greek flag
- Choose a brand name that represents how the ingredients work with your skin
- Create a unique icon that ties Greek myth with modern medicine
- Build packaging that looks clean and bold but stands out among competitors

A fully developed brand that represents clean ingredients and a philosophy that believes in holistic health.