MORNING WIRE
MORNING WIRE
MORNING WIRE
Role
Skills Used
Branding
Typography
Graphic Designer
brief
Give this existing show a brand refresh.
A 15 minute morning show discussing no-nonsense news.
Thinking Things
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This popular show had some outdated branding and needed a little refresh. Something that still looked recognizable to their current audience but with an updated and timeless look.
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The branding needed to complement the show. Short, to the point, and clever.
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The idea with the egg is simple but clever. The sunny-side-up egg represents something millions of people eat everyday for their breakfast and the yolk resembles that of a sunrise. It just exudes… morning.
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A cohesive and simple brand package that represents the show well with a clever yet sophisticated feel.
Branding
Final Key Art
Real World Placement
