Build this business from the ground up, from concept to final product.

Certain cheeses and wines are known for their country of origin so I decided to use that concept as inspiration for building out the brand system and business plan.

- Design branding for the business as a whole
- Create different package deals of charcuterie by their country of origin
- Build design systems (sub-brands) for each country — each having their own color, illustration, and patterns
- Ensure the branding is playful, clever, and stands out from competitors

A completely thought out business and brand system for a charcuterie subscription service.